The Breakdown: Reuters Hates the Unreleased iPhone. We get it.

by jfjudah

Less than two hours ago, Reuters posted this article, which is so full of nonsense that it makes “The Jabberwock” look rational.

I’ve reposted it here for demolition. Let’s look.

“SEOUL (Reuters) – Samsung Electronics Co launches its latest Galaxy S smartphone in Europe on Tuesday, with the third generation model expected to be even more successful than its predecessor,”

Nothing should be easier than being more successful than old technology.

“which helped the South Korean company topple Apple Inc as the world’s top smartphone maker.”

Toppled already? That was quick. I mean it only took half a decade. Oh, and what measurements are we using? Because current revenue and gross margin weren’t included, at almost 30 billion and almost 50 percent for Apple, but only 17 billion and 13 percent for Samsung.

I understand, though. Math is something we used when we were in school. But now that we’re out, we’ll stick to link baiting.

“The S3, which tracks the user’s eye movements to keep the screen from dimming or turning off while in use,”

Google Glasses proof of concept. I mean really, at this point if the word tracking is used, we expect Google is behind it and making a buck.

“hits stores in 28 European and Middle East countries, including Germany and Britain, as Samsung aims to widen the gap with Apple months ahead of its rival’s new iPhone, expected in the third quarter.”

Only 28? Do you know how many countries are over there? And if you’re going for big numbers and don’t want to include America, then China and India are the best bets. Especially if, as you have shown, revenue and margin aren’t high on the priority list. By all means, Germany should make the cut.

“The Galaxy S3, running on Google’s Android operating system, boasts a 4.8-inch screen,”

Two bummers in one sentence. But at least listing off bullet points is easy-peesy.

“bigger than the 3.5-inch display on the iPhone 4S and the 4.7-inch screen on HTC’s One X model.”

Oh, so now math is your strong suit. Must be only when it suits the one-sided argument being laid out here: bigger screen is obviously better, rather than better screen is better, even if that screen is only one-tenth of an inch bigger. Next up: projection screen in your pocket. Obviously better. Because it’s bigger.

“In the kind of anticipation that has become the norm for new Apple gadget releases, hopeful customers began queuing outside an electronics retail store in Berlin on Monday night eager to be the first to lay their hands on the S3.”

How many? It’s never said. And kudos for the quasi-cultish reference. The overlord will not forget your act of servitude.

“Major global carriers – from Vodafone to Singapore’s SingTel – [sic for the lame hyphens which should be em dashes] have been aggressively promoting the S3, fuelling [sic, should be one l according to Oxford] speculation the smartphone could top the Galaxy S2’s 20 million unit sales worldwide.”

They’ve only sold 20 million S2s around the globe? But there’s almost a billion people just in the Middle-Eastern-and-Euro pond they’re fishing in. And Apple sold almost twice that amount just in the last quarter alone.

“In the two years that [that is such an unnecessary word] we’ve been offering pre-orders, it’s the most pre-ordered Android device we’ve had in our line-up,’ said a spokesman for Vodafone UK, declining to disclose exact numbers. ‘It’s on track to meet, if not exceed, the level of pre-orders we expected by the time it actually launches.’”

“We didn’t expect much, so it’s not as great as it sounds, but we know how to spin us some headlines! Set the expectations low, then blow them out of the water!”

“Samsung introduced its first Galaxy in 2010, three years after the iPhone’s debut,”

Steve Jobs wasn’t kidding when he said they were at least five years ahead of the competition at the first iPhone release.

“to counter Apple’s roaring success in smartphones at a time when other rivals such as Nokia were struggling to make much impact.”

Apple’s roaring success? Check. Other companies struggling? Check. Nothing much has changed here.

“Samsung sold 44.5 million smartphones in January-March – equal to nearly 21,000 every hour – giving it 30.6 percent market share. Apple sold 35.1 million iPhones, taking 24.1 percent market share.”

Enough already with the one-metric qualifier for success. And again, em dashes—like this— or spaced ones — like this — would make you look like a, um, uh, professional.

“‘The Galaxy S3 is a real challenger to the upcoming iPhone,’ said Francisco Jeronimo, an IDC analyst based in London.”

Says the person with no information whatsoever.

“‘This is likely be [sic, missing word] one of the most sold smartphones this year, though the real test will come when the next iPhone is launched.’”

Mr. Obvious, your obvious observation is not subtle. Analysts of this sort should never be paid. Say something I couldn’t have figured out on my own, would ya?

“The race for global smartphone supremacy comes as Apple has accused Samsung of copying some of its products. The South Korean company counter-claims that Apple has infringed its patents. Both have denied the allegations, and a long-running court saga continues.”

What other random details can we throw in this article? Steve Jobs is no longer running Apple. Did you mention that?

“Apple plans to use a larger screen on the next iPhone, according to people familiar with the situation. The iPhone 4S was introduced last October.”

But these people are super-secret, almost non-existent. Or they are rumor-mongering hacks with no familiarity with Apple’s product plans. Either way, only the second sentence is true.

“MORE ROUNDED”

“In a departure from its predecessor, whose look and feel became the main subject of the legal dispute with Apple, the latest Galaxy has a more rounded outline. It also has voice recognition, dubbed S Voice, which will inevitably be compared to Apple’s Siri, and image recognition software that can tag and share photographs.”

Ah, the lonely S. Apple has never used that before.

“Prices vary depending on the contract. A model with 16 gigabytes of memory costs up to 189 pounds ($300) under a 12-month contract with Vodafone. A similar package for the iPhone 4s costs 159 pounds, but comes with a more expensive monthly data plan.”

“Samsung said it will release the S3 via 296 carriers in 145 countries by July.”

“Profit from Samsung’s mobile division nearly tripled in January-March to $3.6 billion, accounting for 73 percent of operating profit.”

Good for them. Now, in comparison.

“Samsung – whose shares have gained 82 percent since late-August, beating Apple’s 58 percent rise – is now banking on an aggressive marketing campaign ahead of the summer London Olympics to further drive sales. It has said its mobile market share in China doubled after the 2008 Beijing Olympics.”

And we’re back to math. Yes, 82 is more than 58. But look at the graph.

“‘The S3 is supported by an unprecedented promotional campaign,’ said Geoff Blaber, an analyst at CCS Insight in London. ‘Samsung’s timing with the Galaxy S3 is perfect.’”

Perfect remains to be seen. As far as we know, the next iPhone is perfect. But you already hate it, so we don’t have to go there.

“($1 = 0.6396 British pounds)

($1 = 1185.3500 Korean won)

(Additional reporting by Paul Sandle in LONDON and Tarmo Virki in HELSINKI; Editing by Ryan Woo and Ian Geoghegan)”

Final note: edit first, then post.

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