Apple’s 2012 WWDC Logo

by jfjudah

Apple’s 2012 WWDC Logo

Apple’s WWDC 2012 Logo

This beautiful logo is brightly colored and made of the icon squares we’ve come to associate with iOS devices. It’s a good step away from the monochrome Apple logos we’ve seen over the last several years, and seeing the individual rounded squares gives a great sense of the developer community that has flourished on the iOS foundation. Though the multilayered effect is good and the heart of the logo beats red, blue still seems the dominant color.

To the unseen designer of this logo, good job. Very effective. I wonder if there’s a method to the design, like certain kinds of apps are certain colors while sizes are based on sales? I’d love to see if there’s a rationale to it.